PWHL Concepts, Feb. 2024–Mar. 2026
Hover over/tap on an icon for info and jersey.
Boston Wicked (added Mar 2024)
Though I think Mark Crosby's "New England Curse" design would make a better starting point, I attempted a cauldron-themed roundel instead. The bubbling design is based on the patterns of brownstones. The alternate logo is a witch head in the shape of Massachusetts.
Minnesota Superior (added Mar 2024)
The logo is influenced by the North Stars, with an aurora in the shape of Lake Superior, a tree, and the North Star. The jersey striping is also aurora-inspired and has an chevron element based on the new state flag.
Montréal Echo (added Mar 2024)
The best way I could think to capture the name "Echo" in a Montréal way was with cathedral bells. The M has a design based on the Notre-Dame Basilica of Montréal, and the bell has a narcissus flower (as a reference to the Greek myth.) The alternate logo is based on the city coat of arms, inspired by this Expos concept by sfgiants58.
New York Sound (added Mar 2024)
New York gets a Radio City Music Hall inspired design, with a script logo and a NY / music note monogram.
Ottawa Alerts (added Mar 2024)
This Alerts jersey is a modern update based on the original 1910s design. The primary logo is a goal light with the Parliament tower inside of it. The secondary logo is based on the Ottawa Nationals, much in the vein of this concept by Justin Brolley.
Toronto Torchbearers (added Mar 2024)
I have the hardest time with the "Torch" name, so the best I can do is to adapt it to "Torchbearers." As for imagery, I just place the CN Tower in the flame and torch... The jersey is Toronto flag inspired with its sleeve-length yoke.
Seattle Emeralds (added Apr 2025)
For the logo, I've combined a few of my old NHL concepts to include an emerald, a ferry, and the Space Needle. The jerseys have a gemstone pattern, and I went with retro tan gear to distinguish us from the Boston Fleet (who went with a very Seattleite color scheme that I'm very jealous of.)
Vancouver Griffins (added Apr 2025)
I've restored the old Griffins name from 2000-2003, but with a much more minimalist style rather than the cartoony logo used originally. The jerseys have a raincloud/feather pattern in the striping, and a V yoke as an homage to the history of their arena.
Detroit Power (added Jan 2026)
Here's a name idea that I'm surprised I haven't seen in American women's sports yet, with a gear-shifter primary logo and a gear alternate.
Québec Arctiques (added Jan 2026)
The idea was to create a Nordiques tribute without preventing that team from returning in the future as well. We have an Arctic hare primary mark, as well as a Citadelle/snowflake secondary. The jersey's hare tracks replace fleurs-de-lys.
Boston Fleet (added Dec 2025)
I don't think the Fleet need new logos or new jerseys, but just for funsies, here's my more naval take on the Fleet jerseys.
Minnesota Frost (added Apr 2025)
I wanted to see just a touch more from the Frost branding, so I made the logo into a state map. I added some snowflakes to the jersey striping, as well as a new shoulder patch logo to try to take advantage of being the first team in the state since the adoption of the state flag.
Montréal Victoire (added Dec 2025)
You can't top the best actual logo in the league boasted by the Victoire, although I did edit it on the away jersey to have the city name instead of the team name.
I like their actual jerseys too, but I couldn't resist trying a stained-glass design based on the logo and calling back to the Notre-Dame Basilica of Montreal.
New York Sirens (added Apr 2025)
They have a great name and color scheme, but I'm really underwhelmed by the execution of the New York Sirens' IRL logo, so here's my take on it. I like the idea of the 3D building / NY monogram, but I reworked it from scratch, and chose a font with a touch of art-deco to it. I also made an alternate ambulance logo inspired by the Metrostars taxi logo from '90s MLS.
I ditched silver from the jerseys, cuz it was superfluous and bled into the rest of the colors anyway. Overall I just tried to make the color hierarchy a bit clearer for each uniform set, and make the striping a touch more playful.
Ottawa Charge (added Apr 2025)
The idea of the primary logo is to merge the locks of the Rideau Canal with a lightning bolt.
The shoulder patch is the Peace Tower getting struck by lightning, cuz what's more charged in Ottawa than Parliament? :P
The jerseys have lightning bolt-outlined sleeve length phantom yokes, and I went with a more electric yellow than the athletic gold that they used.
Toronto Sceptres (added Dec 2025)
The old-timey feel of the Sceptres logo made me think of the TTC subway for some reason, so that's the theme of my jersey concept for Toronto.
Seattle Torrent (added Dec 2025)
For the logo, I attempt to capture the whole water cycle a bit more, while combining the Torrent brand with that of the old Seattle Vamps of the 1920s International Ladies’ Hockey League.
Vancouver Goldeneyes (added Dec 2025)
My take on the Vancouver Goldeneyes logo draws on this Carolina Panthers eye logo concept by @nate.sweitz, while also making a full duck head with the roundel.