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Seattle Storm Logo Concept, October 2020

In honor of their 2020 title, a refresh for the Seattle Storm of the WNBA.


The current primary logo is a bit busy, so mostly this is a cleanup. The Space Needle gets a new, less abstract silhouette, while the wordmark is flattened and simplified. The alternate logos include a version of the current secondary mark, reworked into a raincloud, as well as a Space Needle + Mt Rainier logo and a evergreen tree + lightning bolt logo. The font is Mesmerize.



The WNBA currently uses highly-templated uniforms covered in ads. This set unrealistically depicts a return to a more conventional, team-focused design. The two main jerseys have a raincloud-patterned side panel, slightly inspired by the 2003-2007 set. The trim incorporates lightning bolts. The wordmarks are simplified version of the Storm's original designs. The colors are limited to the green, silver, and white for an overcast aesthetic. The alternate jersey is my attempt to adapt the 2018 & 2020 championship uniform into this set.

The court design has a rainy Seattle skyline pattern on the sideline and the Mount Rainier pattern from the uniform shorts.

Thank you for checking it out! Let's go Storm!